As I wrote about in August, American Express confirmed that Small Business Saturday will be returning this year, on Saturday, November 28, 2015. That being said, they haven’t unveiled all the details yet, as they typically only do that within about a month of Small Business Saturday.

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Small Business Saturday is November 28th! I love that this day has become so well-known and supported. American Express designated that the first Saturday, after Thanksgiving, would be Small Business Saturday a few years ago. They did this as the United States was experiencing a recession.

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The Small Business Saturday 2015 date is November 28, less than a month before Christmas. Partner with American Express American Express offers Small business day resources for your business and you do not need to be an American Express merchant to participate.

Amex has just announced the date of its annual post-thanksgiving small business saturday, which will be on November 28 this year. The first Small Business Saturday took place in 2010, and since then, the day has joined the consumer-driven craze of Black Friday and Cyber Monday as one of the busiest shopping days of the year.

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In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer, but there’s good cause to keep our neighborhood shops in business, and that’s what Small Business Saturday is all about.

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In 2013, it offered a $10 credit, and last year, the reward for participating was a $10 credit that could be redeemed up to three times. But for the 2015 edition of Small Business Saturday, American Express is not offering any such incentives.

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