10 Smarter Ways to Promote Your Business on LinkedIn – Start a Group: A great social feature on LinkedIn is the ability to start a group that revolves around a specific interest. If you can connect your business to a general topic that engages people, you can set up a group, stir a discussion and make sure members know about your business.

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Develop a marketing mastermind group with other small-business owners for the purpose of sharing low-cost marketing ideas and referring each other business. Sharpen your own online marketing skills and learn how to use Google AdWords and write blogs, and market yourself on the social media sites.

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Marketing your business on LinkedIn allows you to connect with customers and other field professionals by giving you the chance to display your expertise and build trust within your network. LinkedIn is a social platform that offers valuable marketing benefits, but many small business owners don’t.

LinkedIn can be a powerful marketing tool for small businesses, yet many companies still greatly under-utilize this tool. While the list below is substantial, even leveraging a few of these ideas can boost your small business. Below are a few tips on how to use LinkedIn effectively for your small business marketing.

Yet only half of small business owners surveyed in the Keap Small Business Market Research Sales & Marketing Report said they use LinkedIn-perhaps because they don’t realize how much the network has grown. LinkedIn is the world’s largest professional network, recently crossing the threshold of 500 million users worldwide.

It’s a great place to connect with industry colleagues, showcase your resume and accomplishments, and, of course, promote your business. Whether you’re a real estate appraiser or another type of small business owner, here are several tips on how to use LinkedIn to market and grow your business. 1. Create a profile

How to Use LinkedIn For Your Small Business. For busy small business owners, LinkedIn is a powerful way to grow a business without attending a ton of networking events. The site’s new emphasis on visual content and content marketing makes it much easier to engage with your network, stay top-of-mind, and demonstrate your expertise.

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