Small Business Saturday – Wikipedia – Small Business Saturday is an American shopping holiday held during the Saturday after US. Small Business Saturday is a registered trademark of American Express. The first event was created by American Express, in partnership with the.

Small Business Saturday is an American shopping holiday held during the Saturday after US Thanksgiving during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so falls between November 24 and November 30.

Small Business Saturday has become a boon for local shops: Last year, 112 million consumers spent .4 million at such businesses, according to American Express, the company behind the shopping.

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Well, Dan’s Deals confirms that Amex won’t be offering any Small Business Saturday statement credits or points this year. That means 2017 will be the first time in seven years that Amex isn’t offering any incentive for consumers to participate in Small Business Saturday.

5 The statistic cite d is an estimate based on projections from a nationally representative sample of adult consumers as reported in the 2018 Small Business Saturday Consumer Insights Survey commissioned by Amex and NFIB. The Survey gathered self-reported data and does not reflect actual receipts or sales".

It’s practical for owners on a tight startup budget who want to surround themselves with other creative small business types.

Small Business Saturday has become a fixture of Thanksgiving weekend shopping. To be sure your small business reaps the benefits for Small Business Saturday 2019, you need to understand more about both the day itself and the types of promotions that can help you capitalize on it.

Case Study: AmEx Small Business Saturday | D&AD Awards 2019. – In 2010, American Express launched Small Business Saturday – a shopping holiday in the US on the first Saturday after Thanksgiving. The idea was to encourage shoppers to patronise bricks and mortar businesses that are small and local. The initiative, supported with a campaign by Crispin Porter.

Make an impact in your local community this Small Business Saturday by joining the movement. Here's how to participate in the 10th annual shop small event.

American Express has all the resources you need to help put your business in the spotlight. For example, American Express recommends businesses like yours in emails to our Card Members, in their online accounts, and within search results on the Shop Small Map. In 2018, nearly 17 million people received recommendations on where to shop. 1